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The Best MSPs Focus on ROI First, Last, and Always
The reason customers invest in your technology services tells you everything you need to know to succeed.
Jul 7
•
Howard M Cohen
3
1
Own the Memory, Rent the Intelligence: Nate Jones Just Handed MSPs Their Next Offering and It’s All About Integration
How many brains do you have? How many do you need? The answer will inspire you to make exciting new offerings to your customers.
Jul 3
•
Howard M Cohen
2
1
June 2026
How MSPs Help Customers Achieve Better AI Adoption
When you’re referring to your favorite AI model, do you refer to that model as “he”, “she”, or “it”? The answer may be more important to customers than…
Jun 30
•
Howard M Cohen
1
1
Smart MSPs Sell AI Safety Services
It’s a primary concern for most customers. Can they safely put AI to work improving their business without risking data loss or worse.
Jun 26
•
Howard M Cohen
4
MSPs: Saving Customers Money From the Frontier to the Wide Open… Models!
MSPs return to their roots, establishing themselves as true integrators of AI solutions.
Jun 23
•
Howard M Cohen
3
To Sell Your Customers AI, Show Them How it Solves Simple Problems They Don’t Realize They Have
If your customer is refusing to even try AI, a little simple show-not-tell might be all you need to get them to convince themselves AI is just right for…
Jun 20
•
Howard M Cohen
4
3
What MSPs MUST Explain to Customers About the Mythos/Fable Government Shutdown
It’s not Anthropic Claude, OpenAI ChatGPT, or Google Gemini you need to worry about…
Jun 16
•
Howard M Cohen
3
MSPs Enter the Loop: AppDev Made Even More Accessible
The Loop is what makes an AI Agent an AI Agent and shows how analytical and intelligent artificial intelligence can be. Now expand your MSP practice by…
Jun 12
•
Howard M Cohen
4
MSP AI Partner Programs: Anthropic Wants Your MSP Practice. OpenAI Wants McKinsey. Google Wants Your GCP Numbers.
Three AI partner programs went live in 2026. Only one was designed with your practice in mind. Here's how to read all three and how to decide where your…
Jun 9
•
Howard M Cohen
4
MSPs Rejoice! Build 2026 Brings Microsoft Back into the Game and AI Back On-Premises Where it Belongs
Heeding the lessons of OpenClaw, Microsoft pulls out of its race-to-the-AI-bottom with Apple, bringing partners back to their roots… along with the…
Jun 7
•
Howard M Cohen
1
Two-Way AI Collaboration
Jun 2
•
Howard M Cohen
1
7:31
MSPs: Expand Your Conversations to Expand Your AI Business
Two of the most valuable things Anthropic did with Claude recently were first to enable voice mode, and then to make voice mode two-way, at least in the…
Jun 2
•
Howard M Cohen
1
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