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Why AI?
Though the Federal Reserve Banks’ 2026 Report on Employer Firms found 74% of small businesses say AI is boosting productivity, up from 46% the summer before, the first and foremost question about AI still persists.
Why do I need AI?
It’s important to be able to listen to what the customer does, and how they do it. Then provide suggestions as to how AI can improve upon how they do it. If you can save them enough time, which always saves money, without a dip in quality, you’ve probably got a sale! And you deserve it!
The most successful MSPs focus not only on the initial sale, but also on retention and renewal. Ongoing growth of your business depends upon them. Once a customer becomes a customer, the job is to keep them a customer. So, once again you have to mine their operations to uncover other opportunities that can be accelerated and improved by AI. And then again. And again. It’s a simple case of “use it or lose it.” Once you stop finding new ways for them to extract more return from their AI investments, the sooner they’ll want to stop using it… or using you.
For customers, it’s not about what the technology is. It’s about what it does for them that increases their success.
