Smart MSP/MSSPs Sell What They Know, and Know What They Use
AI achievement is all about attitude and approach. Channel-leading MSSP Logically went all-in on automation and AI and used it to fix their own shop before driving major customer success with it.
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“If you can’t do it yourself, I don’t know how you do it for other people.”
Logically CEO Joshua Skeens asked himself that question three years ago. Based on the answer, Logically decided to go all-in on AI and automation. Every employee, monthly training, full commitment.
And for the first four months? Nothing.
Skeens described it perfectly: “We tried to cure world hunger out of the gate. Then four months later we’re all looking around going, did we even do anything?”
Sound familiar? It should. It’s the exact same mistake most MSPs are making right now, just compressed into a single company’s timeline instead of being spread across an entire industry’s worth of failed pilots.
So Skeens pulled back. Created based on his observation that removing friction beats chasing shiny objects, he already ran a “friction team” internally. This is an innovative group whose job is to find and remove friction wherever it slows the business down. Now, he pointed that same team at AI.
