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Next MSP Evolution: Be Your Customer’s AI Cost Savior

This is the first in a series of articles designed to help MSPs understand the inevitable changes that will impact your customers’ cost of running AI, and how you help them adapt and grow.

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Howard M Cohen
Jul 17, 2026
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“The token subsidy era is just about over…”

“The AI bubble’s about to burst…”

“You can’t just use one LLM for everything anymore…”

The list of warnings goes on, and the fact is that they’re all correct to some degree or another. The question isn’t really “what’s going to happen next.” It’s really more, “what are MSPs going to do about it?”

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