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Change is good, even if most people fear it. Evolution is even better, as it includes consideration of what has worked and what has stopped working, what would work better, and how we need to prepare for it.
That’s a big part of why, in 2017, we changed the title of my column in Redmond Channel Partner from “The Changing Channel” to “The Evolving MSP.” Rather than focus on how many forces were changing how the channel operated, we now focus on many paths along which MSPs can choose to grow their practice in.
Over the past few years those paths have geometrically expanded almost beyond measure. Evolution has been completely redefined in the age of AI. The questions we must now answer include:
· What will MSPs actually do with AI?
· What will MSPs actually sell with AI?
· What use cases would most benefit each customer?
· Which aspects of AI would an MSP like to focus on?
· What new skills must be acquired to focus where we want to with AI?
· How much of what we do today will be augmented by AI, and how much will become obsolete and replaced by AI?
· Where are all the labs, frontier, open-weight, and others, heading? What new capabilities will emerge?
This last question is much like the hockey coaches telling players to put the puck where their teammate will be, not where they currently are. Only, with AI, that’s a really big, almost impossible thing to predict.
And that’s the real fun of it!
