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Remember when “cloud” reached its “tipping point," everyone started moving to the cloud en masse, and then they stopped buying servers and storage? What's a reseller to do... and where's that at now??

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Howard M Cohen
Sep 03, 2025
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Remember when “cloud” reached its “tipping point?”

It was sometime around 2012. Satya Nadella wasn’t CEO yet, but he announced that Windows Server was now “the Cloud OS.” Executive were claiming they slept “five times better” knowing their data was safely “in the cloud.”

And then they stopped buying servers and storage.

The Reseller’s Nightmare

It was truly…

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