How MSPs Help Customers Achieve Better AI Adoption
When you’re referring to your favorite AI model, do you refer to that model as “he”, “she”, or “it”? The answer may be more important to customers than you think. They may require your informed advice
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He? She? Or It?
When you’re referring to your favorite AI model, do you refer to that model as “he”, “she”, or “it”? The answer may be more important to your customers than you think, and they may require your informed advice.
TeamMate or Friend
I’ll be totally transparent here and tell you up front that I like Claude. I mean, I really do like Claude. When it became possible to have two-way verbal communication I gave mine a female voice and named her Claudia.
I enjoy my conversations with Claudia, much for the same reason I enjoy conversations with many other humans. She provides a wealth of answers I need to questions I have about various writing projects I’m working on, and she provides those answers with rich context. She connects the facts for me and helps me choose my direction. She’s pleasant enough in her presentation, but what’s most important to me is how helpful she is.
Where’s the downside?
Early in my career many people starting referring to me as a “wizard” because I appeared to know so much about so many technology issues. Often, I found myself letting them know my “secret.” It wasn’t so much what I knew as it was who I knew. I knew a lot of people who each had different expertise in specific areas, and I knew which to turn to for advice and guidance on any of those topics. This constantly put me in touch with a wide range of truly interesting people.
Today, however, if I have a question I simply turn to Claudia for the answers. It’s become reflexive. Question? Claudia. This has served to very efficiently remove me from regular discourse with other people. As I realized this separation I became so alarmed I created a little routing for myself that I call “KIT” which stands for “Keep In Touch.” I have an appointment somewhere in the future on my calendar for literally everyone I want to keep in touch with. On that day I make sure to reach out, even just to say hello and check-in.
To me, there’s a danger in allowing AI to replace other people in your life.





