GTIA Goes All In on AI at ChannelCon 2026
AI Dominates GTIA ChannelCon 2026 at Marriott Marquis San Diego Marina | August 3–5, 2026
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Apologies for no AgenticMSP on Tuesday. I was attending ChannelCon and getting blown away by how very much they’re doing to join AgenticMSP in promoting, informing, guiding, and propelling MSPs and ITSPs into a better AI future. As you’ll see in today’s issue I was very, very impressed and pleased to see our newly-focused association in action!
You have to credit GTIA CEO Dan Wensley for candor when sharing a statistic we’ve all heard quoted repeatedly lately, that 97% of MSPs already claim to be using AI internally, but only 20% have real governance around it, and only 25% have turned it into a formal revenue-driving strategy. He clearly but gently expressed his skepticism of the responses in the survey. Shades of Jon Lovitz crooning “Suuuuuuuuuuuure we use AI internally…” When I asked GTIA VP Research Carolyn April how many of those surveyed answered honestly, all she did was smile. Dan didn’t shy away from the obvious insincerity.
